Grow your business at the Summit


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APAC Revenue Management Summit 
August 14 & 15

- Melbourne 2019 -

optimise - innovate - educate
* We are forecasting it to sell out! - limited capacity *

August 14 & 15, 2019

Rydges, Melbourne
186 Exhibition Street
MELBOURNE

Connect...

Join hundreds of our revenue management focused professionals, learn strategies for their business!

Hosted by ARMA

Australian Revenue Management Association 
Don't miss the 2019 APAC Revenue Management Summit..
The largest revenue and yield management focused
conference and exhibition in Asia-Pacific.

Hosted by: Australian Revenue Management Association (ARMA)

In support with: Accommodation Association of Australia
 and our industry partners Tourism Industry Aotearoa, Caravan & Camping Industry NSW, Torrens University Australia and TAA

This year’s Summit has an "entertainment" theme and will include workshops & educational discussion around how we can
 "Connect & Grow" as an industry to leverage demand and optimise profits...and it remains ACRONYM FREE!
DAY ONE - WORKSHOPS
** SOLD OUT IN 2017 & 2018 **

AUGUST 14 - WORKSHOPS & NETWORKING DRINKS

9.00am – 9.50am - Arrival registration & morning tea

9.50am Sharp - Welcome, Melissa Kalan – ARMA

10.00am – 10.45am – WORKSHOP: The Rating Economy – its influence on consumer behaviour and the impact on business

Summit partner and global pricing experts, Simon-Kucher and Partners return in 2019 and present this year’s expert facilitated workshop titled “The Rating Economy”. Their workshop was incredibly popular last year, so don’t miss your opportunity to hear the findings from their global research study and apply it to your business.

10.45am – 11.30am: OPENING KEYNOTE: Mr Richard Munro

I am delighted to have Richard Munro speaking in what is certain to be a passionate keynote address and one not to be missed. Richard will inspire Summit delegates with his personal and business leadership keynote drawing on his diverse portfolio of senior executive positions across the hospitality and tourism industries. These include, CEO of the Accommodation Association of Australia, Director of Sales with IHG, General Manager-The Star Entertainment Group and Director of Hotel Development-WORLDHOTELS. Richard will also share a fresh perspective in his newly appointed role as the Group CEO of NRL team the Cronulla Sharks.

11.35am – 12.15pm - REVENUE MANAGEMENT "CROWD SOURCING"
Get your questions answered at the Summit.
Panel discussion featuring our revenue leaders & experts answering questions from the audience submitted prior to the Summit.
Facilitated by STR

12.15pm – 12.45pm: Networking Break

12.50pm – 1.30pm – REVENUE MANAGEMENT SESSION: To be announced

1.30PM – 1.45PM – Delegates move to selected workshop room

 1.45pm – 3.30pm – WORKSHOPS - ROUND 1

Workshop 1: DIRTY DATA

The parity issue no-one is talking about   

• Get to know the biggest undercutting offenders
• Discover ways you’re leaving money on the table
• Best practice approach as the parity game changes

Outliers, anomalies, algorithms and averages
• Are you truly optimising from clean data (traps to be mindful of when analysing)

Who says your competitor has it right? Are you at their mercy...?
• How much consideration should be given to competitor rates in your pricing decisions and does discounting increase demand or dilute it?

Workshop 2: THE POWER OF TRUST

Get them to know you, like you and trust you...

• Social platforms – how to reach your customers directly
• Psychological triggers that work
• How to best manage the instant gratification market

Workshop 3: HOSPITALITY DISRUPTED

The most costly phrase I know is, “because it’s always done that way...”
• Remove the fear around pricing decisions and unlock value
• How to nail loyalty programs and make it cost effective
• Think like a sharing economy business model and leverage your assets plus revenue generation beyond the in house guest

Workshop 4: THE PATH TO PROFIT

• Personalisation without being creepy...
• User experience journeys, are you reaching them at all touch points?
• How to use revenue data to drive digital marketing?
• Forecast accuracy – is it still a focus area? What is the knock on effect?

3.30pm - 3.45pm - DELEGATE ROOM CHANGE
Delegates can select a second workshop of their choice

3.45PM - 5.30PM - WORKSHOPS - ROUND 2

 5.30PM - 6.30PM - NETWORKING DRINKS IN BOBBY MCGEES

DAY ONE SUMMIT CLOSE
* Please remember to bring your lanyard for entry to the Summit on August 15 *

* Attendees who book by 30 June can access the reserved seating in the workshops of their choice *

 
DAY TWO – GENIUS ZONES (THOUGHT LEADER HUBS) & MARKET PLACE

AUGUST 15 - CONNECT & LEARN FROM SUMMIT EXPERTS

8.15am - Registration opens, visit the market place, network and get started on your CONNECT card for your chance to win a great prize!

9.00am sharp -Welcome, Melissa Kalan – ARMA

9.10am – 9.50am - REVENUE MANAGEMENT SESSION: Off we go to a Theme Park. Revenue management is crucial for many industries. This year the Summit has an entertainment theme and we are delighted to share insights on the application of revenue management in the Theme Park industry. Speaker to be announced soon

10.00am – 10.30am - HEADLINE PANEL SESSION: "CONNECT & GROW"
Back by popular demand, don’t miss Martin Kelly's panel discussion on innovative ways our industry is maximising their profit opportunities. This discussion will also explore the evolution of connections, including how we interact with our guests, suppliers and with each other and what this means for business.

Learn how traditional business relationships and organisational structures have changed, where the ROI is in fostering exceptional connections and what is required to truly be a leader in this space.  
Moderator: Mr Martin Kelly, Industry Commentator and Publisher of TravelTrends.biz

10.30am – 11.10am - MORNING TEA & NETWORKING
Network and learn, complete your CONNECT CARD

11.15am – 12.45pm – GENIUS ZONES - ROUND 1
Deep dive on revenue management topics with summit experts - delegates will be split into smaller hubs where they will hear insights, tips & tricks on a range of topics. During these engaging and interactive sessions, speakers will rotate while delegates remain seated.

Topics covered will include: 

1. How to build and organise your revenue strategy teams
2. Performance metrics: RevPAR, RGI, MPI, ARI, GOPPAR, Net RevPAR...
3. Critical evaluation steps - which channels to work with & Google
4. How to approach and manage group business
5. How much of your inventory do you yield?
6. If it isn’t broke don’t fix it…or find a new way! Can you better segment your market, what could you be missing?
7. Customer loyalty strategies that work
8. A world without rate parity
9. Direct channel costs: uncensored!
10. Marginal revenue, marginal costs & economies of scale

 Join the discussion on all the topics that MAKE YOU MONEY!

12.45pm – 1.45pm – LUNCH & NETWORKING
Network and learn, complete your CONNECT CARD
 
1.45pm – 3.15pm – GENIUS ZONES - ROUND 2
Delegates switch zones

3.15PM - 3.45PM - AFTERNOON TEA & NETWORKING
Network and learn, complete your CONNECT CARD
 
COMPLETED CONNECT CARDS COLLECTED

3.45PM - 4.15PM - SUMMIT SUCCESS STORIES & PRIZE DRAW

SUMMIT CLOSE
I look forward to seeing you at the Summit :) Melissa Kalan


* Agenda can be subject to change 




Productivity...GUARANTEED
You will experience the most productive 2 days you've EVER spent on your business.  
 Practical discussion..GUARANTEED
We discuss some of my favourite all-time revenue and digital marketing strategies in just 2 days...
Connect & Grow
Everything you'll learn is focused on helping you to optimise your assets and minimise missed opportunity 
APAC Revenue Management Summit Partners and Brands
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