Delve deeper..
Grow your business at the Summit


countdown
00Hours00Minutes00Seconds
  Current pricing ends..


APAC Revenue Management Summit 
August 14 & 15

- Melbourne 2019 -

optimise - innovate - educate
* We are forecasting it to sell out! - limited capacity *

August 14 & 15, 2019

Rydges, Melbourne
186 Exhibition Street
MELBOURNE

Connect...

Join hundreds of our revenue management focused professionals, learn strategies for their business!

Hosted by ARMA

Australian Revenue Management Association 
Don't miss the 2019 APAC Revenue Management Summit..
The largest dedicated revenue and yield management focused
conference and exhibition in Asia-Pacific.

Delve deeper and learn..

Hosted by: Australian Revenue Management Association (ARMA)

In support with: Accommodation Association of Australia
 and our industry partners Tourism Industry Aotearoa, Caravan & Camping Industry NSW, Torrens University Australia and TAA

In its 4th year the 2019 Summit has an "entertainment" theme and will include workshops & educational discussion around how we can
 "Connect & Grow" as an industry to leverage demand and optimise profits...and it remains ACRONYM FREE!
DAY ONE - WORKSHOPS
** SOLD OUT IN 2017 & 2018 **
** 2019 AHEAD OF BOOKING PACE **

AUGUST 14 - WORKSHOPS & NETWORKING DRINKS

9.00am – 9.50am - Arrival registration & morning tea

9.50am Sharp - Welcome, Melissa Kalan – ARMA

10.00am – 10.45am – WORKSHOP: The Rating Economy – its influence on consumer behaviour and the impact on business

Summit partner and global pricing experts, Simon-Kucher and Partners return in 2019 and present this year’s expert facilitated workshop titled “The Rating Economy”. Their workshop was incredibly popular last year, so don’t miss your opportunity to hear the findings from their global research study and apply it to your business.
Faciliated by: Simon-Kucher & Partners

10.45am – 11.30am: OPENING KEYNOTE: Mr Richard Munro

I am delighted to have Richard Munro speaking in what is certain to be a passionate keynote address and one not to be missed. Richard will inspire Summit delegates with his personal and business leadership keynote drawing on his diverse portfolio of senior executive positions across the hospitality and tourism industries. These include, CEO of the Accommodation Association of Australia, Director of Sales with IHG, General Manager-The Star Entertainment Group and Director of Hotel Development-WORLDHOTELS. Richard will also share a fresh perspective in his newly appointed role as the Group CEO of NRL team the Cronulla Sharks.

11.35am – 12.15pm - REVENUE MANAGEMENT "CROWD SOURCING"
Get your questions answered at the Summit.
Panel discussion featuring our revenue leaders & experts answering questions from the audience submitted prior and at the Summit.


Matthew Burke -  Regional Manager  Pacific - STR
1. Kamesh Shukla -  Executive Vice President Sales - RateGain
2. Nikanor  Danilov - Cluster Revenue Manager - Park Hyatt Melbourne
3. Joey Kang - Senior Director, Enterprise Business Development APAC - The Rainmaker Group

12.15pm – 12.45pm: Networking Break

12.50pm – 1.30pm – REVENUE MANAGEMENT SESSION: 
Faciliated by Expedia Group

1.30PM – 1.45PM – Delegates move to selected workshop room

 1.45pm – 3.30pm – WORKSHOPS - ROUND 1

Workshop 1: DIRTY DATA

The parity issue no-one is talking about   

Get to know the biggest undercutting offenders
Discover ways you’re leaving money on the table
Best practice approach as the parity game changes

Outliers, anomalies, algorithms and averages
Are you truly optimising from clean data (traps to be mindful of when analysing)

Who says your competitor has it right? Are you at their mercy...?
How much consideration should be given to competitor rates in your pricing decisions and does discounting increase demand or dilute it?

Workshop 2: THE POWER OF TRUST

Get them to know you, like you and trust you...

Social platforms: How to reach your customers directly and manage the instant gratification market.

Customer ROI Journeys: What tools can you use to measure marketing ROI? How can you leverage this data and what marketing strategies can you use that increase direct conversions?

PLUS: The power of social proof and how to leverage it

Workshop 3: HOSPITALITY DISRUPTED

The most costly phrase I know is, “because it’s always done that way...”

Featuring industry case study:
Yering Gorge Cottages - Positive Disruption within your Business 
by Tracy Hore - Sales & Marketing Manager - The Eastern Golf Club & Yering Gorge Cottages

In the FY18, Yering Gorge Cottages produced it’s best trading performance in its 11 year history; and won Silver in the Deluxe Accommodation Category at the 2018 Victorian Tourism Awards. 

The FY19 forecast was to deliver an increase on the previous year’s financial results and saw further improvement whilst also seeing the property enter Trip Advisor’s Hall of Fame for the first time.  

I am so delighted to have Tracy facilitate at the Summit in 2019 and celebrate an industry success story, come along and hear her insights on;

Strategy: Identification of target audience, how are they booking and setting strategic objectives.
Tactics: Review of their sales strategies; insights on implementing a new reservation & sales channel distribution model and their marketing activities.
Outcomes: Financial performance, growth in brand awareness and propensity to recommend plus stakeholder engagement .
PLUS: Know the inexpensive and available tools you can incorporate within your business!

Unraveling Revenue Science: How to price correctly in a complicated environment.

Take a closer look at how pricing and inventory management go hand in hand to maximise your revenues and profit.
Topics covered will be: 
What are the inputs to forecasting, pricing and inventory management and how revenue management is rapidly becoming a science. 
How do pricing and inventory management work together and impact your revenues?
How to have confidence that your pricing and inventory management decisions are correct?

PLUS: Think like a sharing economy business model and leverage your assets including revenue generation beyond the in house guest.

Workshop 4: THE PATH TO PROFIT

Personalisation without being creepy...
User experience (UX) journeys, are you reaching them at all touch points?
Forecast accuracy – is it still a focus area? What is the knock on effect?

3.30pm - 3.45pm - DELEGATE ROOM CHANGE
Delegates can select a second workshop of their choice

3.45PM - 5.30PM - WORKSHOPS - ROUND 2

 5.30PM - 6.30PM - NETWORKING DRINKS IN BOBBY MCGEES

DAY ONE SUMMIT CLOSE
* Please remember to bring your lanyard for entry to the Summit on August 15 *

* Delegates who booked by 30 June can access the reserved seating in the workshops of their choice *

 
DAY TWO – GENIUS ZONES & the CONNECT MARKET PLACE

AUGUST 15 - CONNECT & LEARN FROM SUMMIT EXPERTS

8.15am - Registration opens, visit the market place, network and get started on your CONNECT card for your chance to win a great prize!

9.00am sharp -Welcome, Melissa Kalan – ARMA

9.05am - 9.25am - OPENING ADDRESS - Mr Dean Long, CEO Accommodation Association of Australia

9.25am – 10.00am - REVENUE MANAGEMENT SESSION: Revenue management is crucial for many industries. This year the Summit has an entertainment theme and we are off to the movies! I am delighted to feature Village Cinemas and hear insights on the application of revenue management in the entertainment industry. 
Mr Nic Robin - General Manager, Marketing - Village Entertainment
10.10am – 10.40am - HEADLINE PANEL: "CONNECT & GROW"

Back by popular demand, don’t miss Martin Kelly's panel discussion on innovative ways business models are maximising their profit opportunities. This discussion will also explore the evolution of connections, including how we interact with our guests, suppliers and with each other and what this means for business.

Learn how traditional business relationships and organisational structures have changed, where the ROI is in fostering exceptional connections and what is required to truly be a leader in this space.
Moderator: Mr Martin Kelly, Industry Commentator and Publisher of TravelTrends.biz

1. Ms Hope Antzoulatos - General Manager Customer Journey, Tigerair Australia
2. Mr Steven Wright - CEO, BIG4 Holiday Parks of Australia

10.45am – 11.25am - MORNING TEA & NETWORKING
Network and learn, complete your CONNECT CARD

11.30am – 1.00pm – GENIUS ZONES - ROUND 1
Deep dive on revenue management topics with summit experts - delegates will be split into smaller hubs where they will hear insights, tips & tricks on a range of topics. During these engaging and interactive sessions, speakers will rotate while delegates remain seated.

Topics covered will include:

1. How to build and organise your revenue strategy teams
2. Performance metrics: RevPAR, RGI, MPI, ARI, GOPPAR, Net RevPAR...
3. To be advised
4. Revenue Management optimisation health check
5. How much of your inventory do you yield and group?
6. If it isn’t broke don’t fix it…or find a new way! Can you better segment your market, what could you be missing?
7. Direct customer strategies that work
8. To be advised
9. Direct channel costs: uncensored! Plus a world without rate parity
10. To be advised
 Join the discussion on all the topics that MAKE YOU MONEY!

1.00pm – 2.00pm – LUNCH & NETWORKING
Network and learn, complete your CONNECT CARD

2.00pm – 3.30pm – GENIUS ZONES - ROUND 2
Delegates switch zones

3.30PM - 4.00PM - AFTERNOON TEA & NETWORKING
Network and learn, complete your CONNECT CARD

COMPLETED CONNECT CARDS COLLECTED

4.00PM - 4.30PM - SUMMIT SUCCESS STORIES & PRIZE DRAW
* Major prize 2 x P&O Cruise Holidays

SUMMIT CLOSE - 4.30PM

I look forward to seeing you at the Summit :) Melissa Kalan

* Agenda can be subject to change for both days without notice.
* A highlights video and a random selection of Summit photos will be shared across social platforms post the Summit. Please review terms and conditions during booking process.

2018 Testimonials

“Congratulations on an amazing event. So many revman leaders and tourism organisations in one space all working collaboratively together. Great ethos and lovely to be a part of”

“A big congratulations on a superbly executed event Melissa. The warmth and spirit of the revenue management community was in full flight”

“A great event, inspiring for all levels of Revenue Management”

“Without question a standout event in this region, an all-round first class conference that delivers unique and inspiring content surrounded by wonderful industry professionals”

You might also be interested in...
Productivity...GUARANTEED
You will experience the most productive 2 days you've EVER spent on your business.  
 Practical discussion..GUARANTEED
We discuss some of my favourite all-time revenue and digital marketing strategies in just 2 days...
Connect & Grow
Everything you'll learn is focused on helping you to optimise your assets and minimise missed opportunity 
APAC Revenue Management Summit Partners and Brands
ARMA - COPYRIGHT @ 2019 - ALL RIGHTS RESERVED www.revenuemanagement.com.au - Privacy Policy | Terms & Conditions | Contact Us